Case Studies: Real results from LATAM growth partnerships

See how we've helped American startups achieve scalable growth through custom squads and strategic execution. These case studies show the power of aligning LATAM talent with your specific goals and budget.

SaaS Startup

Scaling demand generation for a B2B SaaS platform

A Series A B2B SaaS company needed to build a sustainable demand pipeline but couldn't afford the $15k/month minimum from US agencies. We assembled a custom LATAM squad with a demand gen specialist, content writer, and paid acquisition expert.

Challenge

Limited budget, need for multi-channel demand generation, and a lack of in-house marketing expertise. Traditional agencies were too expensive, and freelancers weren't coordinated.

Solution

Built a custom 3-person squad: a senior demand gen strategist to coordinate efforts, a content marketer for SEO and thought leadership, and a paid acquisition specialist for LinkedIn and Google Ads. All aligned to a $8k/month budget with clear KPIs.

Results

  • 32% increase in qualified leads within 6 months
  • 38% reduction in cost-per-lead compared to previous US agency
  • 1.8x improvement in lead-to-customer conversion rate through better nurturing
  • Generated $850k in pipeline value in the first year

Key Metrics

Monthly Qualified Leads +32%
Cost Per Lead -38%
Pipeline Value $850k

First year

Budget Saved vs US Agency 35%
E-commerce

Conversion rate optimization for an e-commerce brand

A fast-growing D2C e-commerce brand was struggling with cart abandonment and low conversion rates. They needed CRO expertise but couldn't justify a full-time hire. We allocated a single senior CRO specialist to optimize their funnel.

Challenge

Cart abandonment rates at 78%, conversion rate stuck at 1.2%, and no internal expertise to run tests or optimize the checkout flow. Needed immediate impact without the cost of a full-time CRO team.

Solution

Allocated one senior CRO specialist for 20 hours/week. They conducted user research, ran A/B tests, optimized checkout flows, improved mobile experience, and implemented urgency tactics. All aligned to improving conversion rates within budget constraints.

Results

  • 42% increase in conversion rate (from 1.2% to 1.7%)
  • 28% reduction in cart abandonment rate
  • $380k in additional annual revenue from same traffic
  • ROI of 420% on CRO investment

Key Metrics

Conversion Rate +42%

1.2% → 1.7%

Cart Abandonment -28%
Additional Revenue $380k

Annual

ROI 420%
Marketplace

Full-stack growth team for a two-sided marketplace

A seed-stage marketplace needed to acquire both supply and demand sides while optimizing retention. Building an in-house team would take 6+ months and cost $300k+. We assembled a complete 5-person LATAM growth squad in 2 weeks.

Challenge

Needed expertise across demand generation, lifecycle marketing, CRO, and data analytics. Required coordination across multiple channels for a two-sided marketplace. Budget couldn't support multiple US agencies, and hiring would be too slow.

Solution

Built a complete growth squad: growth strategist, demand gen specialist, lifecycle marketing expert, CRO specialist, and data analyst. All working together with shared KPIs and aligned to a $12k/month budget. One point of contact, coordinated execution.

Results

  • 2.4x growth in active users in 9 months
  • 24% improvement in 30-day retention rate
  • 1.6x increase in marketplace transactions
  • 45% cost savings vs building in-house team
  • Achieved product-market fit milestones that enabled Series A

Key Metrics

Active Users 2.4x

9 months

30-Day Retention +24%
Transactions 1.6x
Cost Savings vs In-House 45%

Ready to see results like these?

Let's discuss how we can assemble the right team for your startup and deliver measurable growth results.

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